CHICAGO, IL (November 12, 2018) – Cedar Electronics (“Cedar”), holding company for leading automotive and consumer electronics brands Cobra Electronics, ESCORT and Snooper, today named Gail Babitt as Chief Executive Officer. Gail will assume the role of CEO immediately. “Gail joined Cedar in early 2018 and in a short period of time has proven to be a leader with superb execution abilities. We are confident that Gail’s background and business experience is well suited to lead the next phase of the company’s growth and success”, said Jeffrey Unger, Chairman of the Board of Cedar and CEO at G2 Capital Advisors.
Gail is best known for her ability to transform businesses for increased productivity and profitability. Prior to joining Cedar, Gail served as the Chief Financial Officer for Heartland Automotive, the largest Jiffy Lube franchisee with over 500 store locations. The board and ownership for Cedar were lenders at Heartland, and, as such, were familiar with Gail and her ability to deliver results.
“I am honored to have been chosen by the board to lead Cedar, a company with such amazing brands, products and employees. I firmly believe that we can rely on our innovative history and customer centric approach to continue to be the leader in our product categories. I look forward to supporting our executive team and our employees in partnering with our customers to drive growth for our company, said Gail Babitt.”
About Cedar Electronics
Cedar Electronics Corporation, a leading global supplier of connected automotive and consumer electronics products, possesses a portfolio of industry leading brands, including Cobra Electronics, ESCORT and Snooper. With locations in North America, Europe and Asia, Cedar is the largest designer & marketer of radar detection systems at every price point in every sales channel and the industry leader in Citizens Band radios. Cedar continues to aggressively grow its portfolio with an ever-expanding family of products that include dash cams, power inverters, portable jump starters, driver alert and information applications and more.
Cobra Electronics | Escort Radar
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