CHICAGO – September 17, 2019 – Cedar Electronics, home of leading automotive and consumer electronics brands Cobra, ESCORT and Snooper, announced that Tim Coomer has been hired as Chief Product Officer. Coomer most recently served as the President of Waylens, a dash cam manufacturer. 

In his role as Chief Product Officer, Coomer will lead product and project management to further drive innovation and build a global product roadmap. For Coomer, this appointment marks a return to the Cedar Electronics family of brands where he previously worked for eighteen years as part of the ESCORT team in sales, marketing and product roles, including serving as the Vice President of Product Development.

“The passionate and skilled people behind our brands at Cedar Electronics are vital to our success,” said Gail Babitt, CEO, Cedar Electronics. “Tim’s deep product experience with connected products and SaaS solutions will help elevate our future roadmap to ensure we enable drivers to be safer and more aware.”

“I’m excited to re-join the Cedar team in this position to create smart, intuitive products for consumers that help provide peace of mind and make their driving easier,” said Coomer. “I’m a product guy at heart and I look forward to collaborating across teams to drive innovation.”

For more information about Cedar Electronics, visit www.cedarelectronics.com.

About Cedar Electronics

Cedar Electronics Corporation, a leading global supplier of connected automotive and consumer electronics products, possesses a portfolio of industry leading brands, including Cobra Electronics, ESCORT and Snooper. With locations in North America, Europe and Asia, Cedar is the largest designer & marketer of radar detection systems at every price point in every sales channel and the industry leader in Citizens Band radios. Cedar continues to aggressively grow its portfolio with an ever-expanding family of products that include dash cams, power inverters, portable jump starters, driver alert and information applications and more.

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