Cobra Electronics Partners with Bright Pink® in the Fight Against Breast Cancer

Portion of the proceeds from the 29 LTD Bright Pink CB to benefit cancer awareness and prevention

Chicago, IL – September 4, 2018 – Cobra Electronics, the leading designer and marketer of award-winning automotive, mobile and consumer electronics, today announced its partnership with Bright Pink®. In conjunction with this partnership, the new 29 LTD Bright Pink CB radio is now available at TravelCenters of America and Petro Stopping Centers with a portion of the sale of each radio going to Bright Pink. This limited-edition radio is based on the Cobra 29 LTD classic with a special Bright Pink paint scheme and microphone.

The Cobra 29 LTD Bright Pink CB Radio features:

  • SWR Calibration – Allows calibration of antenna system for maximum performance.
  • Antenna Warning Indicator – Illuminates when antenna needs checking.
  • 4 Watts Power Output – Maximum power allowed by law for extended range of communication.
  • Instant Channel 9 – Immediate access to emergency channel 9.
  • 40 CB Channels – Full channel coverage

“Cancer has touched almost everyone in some way”, said Chris Kooistra, Sr. Director, Brand Partnerships. “By partnering with Bright Pink, helping to promote awareness and more importantly prevention, we hope to reduce the affect cancer has on everyone’s lives. We are excited to partner with TA/Petro on this great cause.”

The 29 LTD Bright Pink CB Radio is available now exclusively at TravelCenters of America and Petro Stopping Centers nationwide for a suggested retail price of $119.95.

About Cobra Electronics
Cobra Electronics is a major brand of Cedar Electronics, a leading global supplier of marine, mobile and consumer products. Cedar Electronics possesses a strong brand portfolio including Cobra Electronics, ESCORT Radar, & Snooper. Leveraging its leadership position in the radar detector and Citizens Band radio categories, Cobra Electronics has aggressively grown both domestically and internationally with an ever-expanding family of automotive products that include dash cams, power inverters, portable jump starters, and more. Cobra Electronics has sales and marketing operations in North America, South America, Europe and China. To learn more please visit www.cobra.com.

About Bright Pink
Bright Pink’s mission is to help save women’s lives from breast and ovarian cancer by empowering them to live proactively. Bright Pink’s innovative programs motivate women to prioritize prevention, help women assess their risk for breast and ovarian cancer, equip women with personalized risk-management recommendations, and empower women to manage their health proactively in partnership with a healthcare provider. Join us in putting Awareness In Action™ at BrightPink.org.  Bright Pink is a national nonprofit focused on the prevention of breast and ovarian cancer.

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