CHICAGO, IL (August 20, 2018) – Cedar Electronics, holding company for leading automotive and consumer electronics brands Cobra Electronics, ESCORT and Snooper, today named Jonas Forsberg as Chief Commercial Officer effective immediately. Jonas most recently served as VP, Global Online Sales & Marketing, Consumer, SME & Large Enterprise for GN / Jabra.
A results-driven executive with 20 years of leadership experience both domestically and internationally, Jonas comes to Cedar with an extensive background in Direct-to-Consumer E-Commerce, category definition and leadership with strategic retailers, and creation of alternative channels to market. His impressive history in B2B & B2C partnership building has yielded exceptional results.
Prior to Cedar, Jonas has previously held several high-level Sales, Marketing and Product positions at GN / Jabra as well as Sony Ericsson and Ericsson. Jonas received his MBA degree from Lund University, School of Economics and Management.
“As we continue to build on the Cedar’s business transformation, I am excited to announce the addition of Jonas,” said Chris Cowger, President and CEO, Cedar Electronics. “Jonas will be responsible for further enhancing our global sales strategy and execution, advancing our new online and offline marketing initiatives and accelerating the evolution of our world-class ecommerce platform.”
“I am excited to join Cedar Electronics and its global brands, Cobra, ESCORT & Snooper,” said Jonas Forsberg. “I look forward to combining my insight and vision with passion and conviction to create winning business and product strategies firmly rooted in market requirements and consumer needs.”
About Cedar Electronics
Cedar Electronics Corporation, a leading global supplier of connected automotive and consumer electronics products, possesses a portfolio of industry leading brands, including Cobra Electronics, ESCORT and Snooper. With locations in North America, Europe and Asia, Cedar is the largest designer & marketer of radar detection systems at every price point in every sales channel and the industry leader in Citizens Band radios. Cedar continues to aggressively grow its portfolio with an ever-expanding family of products that include dash cams, power inverters, portable jump starters, driver alert and information applications and more.
Cobra Electronics | Escort Radar | Snooper
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